A window to your world

Technology has come a long way. Evolution isn't stopping any time soon. In a number of locations around Portsmouth and beyond, we've recently implemented Window Projection systems under the umbrella of our TECvision brand.

From chocolate shops to theatres to telephone retail to estate agents, the sites have a few things in common; a pioneering spirit coupled with the recognition that, in any market, a competitive advantage is well worth the investment. Oh, and a great location helps too.

The technology isn't new, it's an evolution of products with a new application, leveraging space, convenience and either a captive audience or good pedestrian traffic. The system uses and projector and a special, thin screen mounted on the window.

Typically, our installations have been a 50" diagonal screen using a powerful projector. No, a portable data projector for a few hundred quid isn't going to do the job, this is a powerful unit capable of projecting a bright enough image to be seen in daylight. The technology is available to go bigger, if you have the budget to match.

Content is king in this type of solution. You can have the biggest, prettiest screen but if the content is poor, you're better off not bothering. Our solution supports full video files, JPEG, bitmap and Flash content, amongst others, and can be conveniently managed across a network or even across the web.

If, for example, you wanted to manage a network of 100 locations with screens in each, you could have different content on each and change it within minutes if you wanted to broadcast a newsflash, a special offer, or a message to a customer.

So does it work? There are a number of reasons why it wouldn't, so it's very easy to do a bad job. But work with a partner that understands both the technologies and your business to get it right, get a good location, great content that captures your market's imagination and delivers your message with a punch, and you're damn right it works: we've had reports of 33% increases in sales in some cases.

The question, 'what does it cost' is a valid, but frustrating one, unless preceded by 'how much would it make for me'. It's not cheap - but anything this powerful isn't.

It's not for everyone, but those that have adopted it so far are reaping the rewards!

A breath of fresh air

Isn't it amazing. You go through life in a bubble, plodding along, doing your thing and something comes along and rocks your world.

I've recently begun working with TECknowledge, attracted by the freedom to work the way I wanted to work, and to work with people whose skills and experience I trust and who have a passion for technology equal to, or greater than my own.

And doing business the right way is core. Too many businesses do to many things the wrong way with technology. The last few years of Internet culture have bred a environment filled with miss-set expectations followed by disappointment and disillusionment after buying a product that didn't fulfil our dreams.

It's not free, but the consulting we provide as a group is incredibly valuable. If you want to buy a box and its consequences, go ahead. Worse still, we'll work with you to create a solution using knowledge and experience that we've built over many years, and then you'll go and buy it from the cheapest place you can. We'll get nothing for the time we invested, and when something goes wrong, we won't be able to help.

However, if you're one of a growing number of businesses that are sick of the box-shift culture, and need a partner to understand its business and work together, give us a call.

We're here to listen and collaborate, not to 'shift tin'.